Business leaders and politicians wait for the economy to recover. Until it does, they plan for no growth or modest growth, which in my view is a self-fulfilling strategy. So, don’t wait for the economy to recover – create your own recovery!
In my view, the key is to start a new business or to start a new venture. If you don’t yet have a good business idea, it is probably because you don’t have a clear enough purpose. Here is an example: Alexander Kierulff is passionate about helping people to be happy at work (his purpose). He started blogging about it and gave himself the provoking title: The Chief Happiness Officer.
Alexander learned so much from his dialogue with others about happiness at work, that he decided to write a book about the topic. He wrote the book in a collaborative effort and today the book “Happy Hour is 9 to 5” is an international bestseller. Soon Alexander could turn his passion into his job and today his company employs several people and makes a nice profit. Alexander didn’t focus on Happiness at Work for that reason. He chose his cause because he was passionate about it and because he wanted to make a positive difference.
This is the model that I recommend you follow. The UNBOSS puts purpose above profit, but he or she does not forget profit. Profit is essential for anything to be financially sustainable and profit is the fuel that allows you to have an even higher impact next year. The UNBOSS doesn’t know all the answers him- or herself. He or she engages others in the cause and creates a business model that will maintain their engagement out of self-interest. Running a business or an organization that way changes everything: people, structure, processes, marketing, supply chain, communication, R&D – everything.
Just do it! – let me have your comments.