I am a capitalist. I fundamentally believe that financial gain is a very healthy driver for initiative, hard work and prosperity. I love to make money, and I love to spend it too. I also fully accept that capitalism has it’s limits; thus society must regulate and cultivate capitalism so that we can continue to benefit from it; however avoiding the negative side effects.
Being a capitalist, how can I argue that the best way to run any business is to put purpose before profit? I have two reasons; one is financial and the other ideological.
Putting purpose before profit simply makes good business sense from an financial point of view. If I genuinely focus everything my company does on doing good to our customers, I become a really valuable partner to them. They will come back, they will love dealing with us and they will tell their family and friends. In fact not only customers will love us. The media and public authorities such as regulators will love us as well because we are an honest, genuine and highly valuable part of the business community. We will sell more and we will make more money. That is the essence of a financially sound business. That is what UNBOSS is about.
Personally, I also have another agenda, which is ideological. I am keen to leave the world a better place to be, as the late Robert Baden-Powell, the founder of Scouting, phrased it one hundred years ago. I am also inspired as a Christian, where we see the world as something God has trusted us to take care of; obviously with the expectation that we leave it in a better condition to the next generation. To me, that is also what UNBOSS is about.
Can you follow my reasoning? Do you agree? What do you think about capitalism and UNBOSS? Write a comment and be part of the dialogue.